Clients are only interested in one thing and that is the solutions in your products and services, not your product features. Addressing their core needs will maximise their intention of working with you.
People do not like to be sold too but they love to buy from people they like and trust. Engaging with your clients is crucial so that you can become better aware of their needs and consequently offer them a tailored solution.
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Regards, Sohial Farzam